For survival every system needs to keep growing, and the business owners attempt innumerable strategies to foster their business’ growth. Else, the business will reach stagnation that may finally lead to low profit or no profit. Of few tactics people use for the growth of their company, marketing is one. But marketing alone will not give desired results if it hasn’t been implemented intelligently. First few things that marketing is done for are -
· Let people know about your product by advertising about it.
· Tell people why should they prefer the product you are selling to other’s
· Convince people that your product would have a positive affect in their lives
· Make sure you manage to have a hold on your customers.
Well, those are the fundamentals of marketing and to market effectively, fresh strategies are to be used. One of such strategies I came across on a blog – Stepto’s Direct Mail Piece that will Forever Haunt my waistline.
Here, the author of the blog post, Mike keesee, has written out the example of Mike Stepto’s business growing strategy. Mike Stepto owns a Bar-B-Q Shack in Evansville, Indiana. He wanted to spread out his catering business but at the same time didn’t want to have any negative effects on his restaurant business. That is- Mike didn’t want the money he used in marketing his catering business should, in anyway, cause harm to his on-going restaurant work. So, Mike very cleverly chalked out a strategy that worked so well that he got the results he wanted.
Mike Stepto’s Plan and the genius how he executed it – here
What Mike Stepo did was remarkably smart. Results Of his smartly crafted strategy :
1.Mike Stepto reached 20 businesses in town.
2. People whom Mike had once served thought of Mike every time they ate lunch.
3. Mike made personal contact with these business people
4. Mike’s Bar-B-Q Shack became known widely
You can read the entire story of Mike Stepton’s selling strategy and success at the author’s blog.
Tags: business growing strategy, Marketing, Mike Stepto, strategy