Business & Marketing Strategy

Picture this scenario: As a future stategy for an airline company, they decide to invest in technology, say the installation of Tv units (or anything thing u can think about) in the back of every seats, or a joint venture with a more famous airline say Singapore airlines, where both airlines could work with each other and develop new technologies, new machinery, better service? Would those new strategy make sense in the external competitive environment? (i.e. what customers require, what competitors are doing, trends in the business environment)

By: bchboy_998

About the Author:

Lawrence

BigVince asked:


Bijvoorbeeld welke percentagevlieg voor zaken, genoegen, vakantie, etc. Ik zou niet alleen van de aantallen voor de volledige industrie een luchtvaartlijn houden. Dank!

Pauline